mass communication


McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36 (2), 176-187. 

–Once you have completed the short reading, please upload a 1.5-2 page overview (in APA) of the article/chapter and consider the following questions:

a) What are this author’s main arguments?

b) What theory or way of thinking about media and communication does the article present/challenge/explore?

c) How do their arguments impact the field of communication and/or what role do you feel their perspective/theory/idea plays in developing the study of communication (mass and interpersonal)?

Make sure to follow APA style as closely as possible during the article overview!

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